The cost to acquire Barolo vineyards is outrageously high, about $700,000 per acre Luca Currado, 4th generation wine maker at Vietti explained to us today. And that’s if you can find any for sale. It just doesn’t happen much.
One of those rare opportunities arose a few years ago with a tiny piece of Lazzarito, a cru in Serralunga d’alba. It was owned by a brother and sister team, neither of whom had ever married. Vietti had bought grapes from this parcel for years. In her 70s the sister unfortunately passed away leaving the brother in sole control of the land. Now alone he confided to Luca he would sell the vineyard and offered him first shot. Despite the high cost Luca knew this was a once in a lifetime opportunity to acquire a great vineyard.
He also knew he had to move quickly, closing the purchase in record time. Less than two weeks later the previous vineyard owner and 78-year-old lifelong bachelor married his 23-year-old Romanian bride. Had Luca hesitated there’s no telling how high the price of this piece of Lazzarito would have been.